ARARAT House Party. A new face of hospitality.
SAN agency has developed a 6 month digital strategy for the ARARAT brand.
SAN agency has developed a 6 month digital strategy for the ARARAT brand.
ARARAT House Party
Promotion channels
Own media: Instagram
Landing page
ARARAT Chat-bot в Telegram
E-mail marketing
Event
Influencer marketing
Telegram seeding
YouTube targeting
Design
In 2021, ARARAT developed a new concept for high energy promo events that featured everything from dancing to comedy to just sitting and talking with friends. The concept was titled “ARARAT House Party. A new face of hospitality”.
The agency developed the strategy for the digital promotion of the platform, including a series of digital events, that focused on heartfelt moments with famous media personalities that natively reached over 4.1 million people.
Key events of the project:
Yulia Kovalchuk and Alexei Chumakov's house party - stories and posts from the event reached over 1.2 million people.
The Sveta Bondarchuk’s house party with guests Leysan Utyasheva, Irina Oganova, Victoria and Oleg Shelyagov. The party turned into an impromptu New Year’s special of Bondarchuk’s show “Sveta around the world”. The video was the second highest by the number of comments on YouTube during the Holiday season in Russia, and was viewed by 2.2 million people.
The agency developed the strategy for the digital promotion of the platform, including a series of digital events, that focused on heartfelt moments with famous media personalities that natively reached over 4.1 million people.
Key events of the project:
Yulia Kovalchuk and Alexei Chumakov's house party - stories and posts from the event reached over 1.2 million people.
The Sveta Bondarchuk’s house party with guests Leysan Utyasheva, Irina Oganova, Victoria and Oleg Shelyagov. The party turned into an impromptu New Year’s special of Bondarchuk’s show “Sveta around the world”. The video was the second highest by the number of comments on YouTube during the Holiday season in Russia, and was viewed by 2.2 million people.
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