3 years of increasing loyalty with Ballantine's chatbot
Ballantine's chatbot is the main user interface for the brand’s loyalty program.
Ballantine's chatbot is the main user interface for the brand’s loyalty program.
Ballantine's
loyalty program
with a Telegram
chatbot engine
loyalty program
with a Telegram
chatbot engine
Promotion channels
Telegram chat-bot
Influencer marketing
E-mail marketing
Telegram
Design
SAN agency has been Ballantine's partner on this project for 3 years. During this time we have developed a rich functionality for the loyalty program that enabled meaningful communication with the customers:
In 2021 we expanded the loyalty program and chatbot functionality by developing a loyal gamification strategy. We created segmentation and user journey paths, status names, engagement mechanics, and design for the levels in the program. We achieved a 12% increase in sales during traditionally “slow” periods. 61% of the loyalty program participants were new registrations.
- The program motivated customers to buy more by rewarding them for uploading their receipts;
- Chatbot was utilized as a tool for registering for brand events;
- We developed gamification mechanics specifically for the program.
In 2021 we expanded the loyalty program and chatbot functionality by developing a loyal gamification strategy. We created segmentation and user journey paths, status names, engagement mechanics, and design for the levels in the program. We achieved a 12% increase in sales during traditionally “slow” periods. 61% of the loyalty program participants were new registrations.
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