The best parties from Ballantine’s and Boiler Room are back in Moscow for 8 days.
SAN agency was responsible for promotion of event series on digital channels.
SAN agency was responsible for promotion of event series on digital channels.
Ballantine's
True music studios.
True music studios.
Promotion channels
Own media: Instagram, VK
E-mail marketing
Ballantine’s Chat-bot в Telegram
Consumer chat в Telegram
Instagram targeting
Influencer marketing
YouTube pre-rolls campaign
Design
SAN’s goal for this campaign was to let the whole city know about the parties. We utilized the website, chatbot activations, friend invites, social media games, influencer marketing with famous bloggers and celebrities, and a special campaign on Instagram and YouTube.
We also took part in making the events themselves more fun: we created a chatroom for the guests, developed contests, and streamed the parties while communicating with the audience in real-time.
Result: each event was packed with happy people, and the campaign reached 5,400,000 people (excluding PR reach).
We also took part in making the events themselves more fun: we created a chatroom for the guests, developed contests, and streamed the parties while communicating with the audience in real-time.
Result: each event was packed with happy people, and the campaign reached 5,400,000 people (excluding PR reach).
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