SAN agency was the organizer of the partner event for the HGTV channel, which was visited by over 150 high profile guests.
HGTV YOUR HOME. YESTERDAY. TODAY. TOMORROW?
Promotion channels
E-mail marketing
Speakers
Trade event
In 2021, the HGTV Home & Garden channel presented the semiotic study “Your home. Yesterday. Today. Tomorrow?" for its partners.
The key topic of the report was the space of the house and how it is represented in popular culture. The report also discussed the recent transformation of the very concept of a home, and everything related to everyday house activities, the gender roles inside the household, and the impact of technology on the perception of the home.
The key topic of the report was the space of the house and how it is represented in popular culture. The report also discussed the recent transformation of the very concept of a home, and everything related to everyday house activities, the gender roles inside the household, and the impact of technology on the perception of the home.
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