Purina® HAPPY is a complete balanced feed for laying hens. Poultry farming is a popular trend, but beginners still lack reliable educational content. They often believe rumors and myths about poultry feeding and make mistakes.
Purina® HAPPY and SAN marketing agency open a school for chicken lovers
on Odnoklassniki
on Odnoklassniki
Promotion channels
Promo campaign OК
SMM
Targeting
Instagram Influencers
VK Seeds
Design
In the spring of 2022, SAN marketing agency offered to open the Purina® HAPPY Summer School on Odnoklassniki for all the people who want to try out a new hobby or gain professional insights into a new industry.
We turned the school into a content-rich project that educated the participants about poultry feeding, and maintaining the birds’ health. The project was promoted through thematic seeding campaign on VKontakte, publications on Yandex Zen, chicken breeder bloggers, and a banner ad campaign that linked to product cards on Ozon and WB marketplaces.
In total, 32 publications were released as part of the project, including posts, videos, blog posts, and DIY publications. The School’s blog on Odnoklassniki organically reached over 1 million people with an average ERR of 0.37%. In total, the project reached 5.3 million members of the target audience (3.7 million of which were reached with non-media coverage).
We turned the school into a content-rich project that educated the participants about poultry feeding, and maintaining the birds’ health. The project was promoted through thematic seeding campaign on VKontakte, publications on Yandex Zen, chicken breeder bloggers, and a banner ad campaign that linked to product cards on Ozon and WB marketplaces.
In total, 32 publications were released as part of the project, including posts, videos, blog posts, and DIY publications. The School’s blog on Odnoklassniki organically reached over 1 million people with an average ERR of 0.37%. In total, the project reached 5.3 million members of the target audience (3.7 million of which were reached with non-media coverage).
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