The Glenlivet and director Kirill Serebrennikov disrupt the established rules of single malt whiskey and challenge stereotypes that block
the path to a new, breakthrough experience.
the path to a new, breakthrough experience.
#Changetherules
stay true to yourself
stay true to yourself
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For a year renowned director Kirill Serebrennikov assumed the main role in the brand’s story and spoke to people who made a habit of challenging the rules. Art critic Teresa Mavika, artist Aidan Salakhova, actress and dancer Katya Varnava, restaurateur Ilya Tyutenkov and producer Murad Osman participated in the project. They represent different walks of life, but they are united by one thing - they create their own rules and come up with new ways for the evolution of our society.
The interview was watched by more than 1,100,000 people
The project was covered by Time Out, OK Magazine, Buro 24/7, SRSLY
Overall the project reached more than 12,100,000 people.
The interview was watched by more than 1,100,000 people
The project was covered by Time Out, OK Magazine, Buro 24/7, SRSLY
Overall the project reached more than 12,100,000 people.
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