William Grant & Sons Academy is an educational project that promotes a systemic approach to the studies of the premium alcoholic beverages and the culture of their consumption. SAN agency spearheaded the promotion of the Academy’s platform with an ultimate goal to attract new registered users.
William Grant & Sons Academy Promotion
Promotion channels
Dzen
Telegram
Instagram targeting
PR
YouTube pre-rolls
Design
William Grant & Sons Academy is a platform dedicated to sharing the knowledge about the drinking culture in a variety of formats: videos, meetings, discussions, tastings. Several high-profile media personalities participated in the Academy’s activities. Leonid Parfenov created films about master craftsmen and historian Tamara Eidelman authored content for the Academy. To get access to all of the courses at the Academy and additional content the users simply needed to register on the website. SAN Agency utilized dark marketing strategies and a diverse tailor-made mix of channels to prompt the Academy and encourage new users to register on the website.
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