Launching a new product? No, we are launching a whole new category — Yelli’s amazing wine appetizers.
The famous
Yelli pairing
Yelli pairing
Promotion channels
Digital promo campaign in Social Media
Landing page
Targeting
Instagram Influencers
Design
SAN developed "The famous Yelli pairing" campaign for Yelli’s new range of wine appetizers, and created images of the perfect wine pairings for various situations from a romantic dinner to a hangout with friends. The campaign aimed to initiate a trial of the new product through purchases on online marketplaces.
The campaign achieved excellent results thanks to an effective mix of channels and formats, which included a digital promo campaign on social media, collaboration with influencers, game mechanics, as well as a diverse range of content (static posts, GIF, videos, stories, and Instant Experience).
Project reached 2,873,868 people.
Number of click-throughs to marketplaces from ads: 12,845.
The campaign achieved excellent results thanks to an effective mix of channels and formats, which included a digital promo campaign on social media, collaboration with influencers, game mechanics, as well as a diverse range of content (static posts, GIF, videos, stories, and Instant Experience).
Project reached 2,873,868 people.
Number of click-throughs to marketplaces from ads: 12,845.
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