An agency has developed and implemented a digital-strategy of the Ballantine’s brand.
ballantine's
Catch your wave
Catch your wave
Promotion channels
Digital strategy
CRM
Chat-bot
Creative strategy
Design
Influencer marketing
Landing page
SMM
The strategy was based on the idea "Catch your wave" and worked effectively with the target audience of the brand, aspiring socials: young people who are actively looking for themselves and not afraid to try new things. They have multiple hobbies and interests (music, art, gaming, etc.), but it is also essential for them to stay true.
The strategy involved all digital channels
Working with key heroes of the brand, creative briefing and management of popular artists Feduk and Cream Soda, Pokras Lampas.
Results:
Digital Reach of a campaign in total: 11,5 mln
Digital Reach of own social accounts (without paid promotion) : 130 000
The audience of social accounts increase: 2,4k
Mentions of the brand: 28k
The new registrations in chat-bot: 7,4k
The strategy involved all digital channels
- Developing and implementing SMM и Influencer Marketing strategies;
- Developing and implementing yearly CRM и Chat-Bot strategies;
- Influencer-marketing
- Developing a gamification mechanics and status program for a chat-bot of the brand, creative support and announcement.
- Providing digital support of the branded events: development of engaging mechanics for the customers, design and copyright of the registration page and social media publications, communication with customers and help with technical issues.
Working with key heroes of the brand, creative briefing and management of popular artists Feduk and Cream Soda, Pokras Lampas.
Results:
Digital Reach of a campaign in total: 11,5 mln
Digital Reach of own social accounts (without paid promotion) : 130 000
The audience of social accounts increase: 2,4k
Mentions of the brand: 28k
The new registrations in chat-bot: 7,4k
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